| | Introduction
Benavides is the largest drug store chain in Mexico, with stores covering over half the nation, mainly the north of the country. This position has been gained through the Company's own character, which has always strived to stand our from its competitors by pursuing differentiation strategies through value added services and depth of categories carried. Through this regional expansion, FARBEN, has been able to position itself servicing the most affleunt and highest growth regions of the country.
Value
Benavides, "Health and quality of life" through service and trust.
Summary
At Benavides we think of ourselves as a company that offers health and services to satisfy our customers basic needs, all under the same roof.
This is why aside from offering prescription and over the counter medications, which is our core business, we also offer a complete photo center. Our clients can also find a wide selection of cosmetics, personal care products, sundries and convience items, toys, and more in every one of our stores.
We service 24 states, and more than 129 cities on the Northern and Central regions in Mexico. Our Corporate offices are located in the city of Monterrey, N.L.
We have an important share of the private pharmaceutical market in Mexico, this share is even greater if you only consider those cities where Benavides is located. The pharmaceutical market is highly fragmented with over 17,000 independent drug stores.
Mission
To be the leading drug store chain in Mexico, exceeding our client´s expectations as well as those from our associates and stockholders.
Philosopy
We are a well integrated and focused team that strives to offer quality services for our customers. We are committed on improving our services and staying on top of the competition in order to fulfill our goal of offering the best value and exceptional service.
To help us reach our goals, we have focused our organization following the common language for administration originated on TOPS (Management system in a page) in which each individual is accountable for his or her Critical Success Factors.
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